#Onam is a hashtag used to celebrate Onam, a major annual festival in the Indian state of Kerala. It is celebrated with great enthusiasm and marks the homecoming of the mythical King Mahabali. Here’s why this hashtag is popular: Festival Celebrations: The hashtag is used to share posts about the vibrant and colorful Onam celebrations, including the traditional Onam Sadya (feast), floral decorations (Pookalam), and cultural events like dance and music performances. Cultural Significance: #Onam highlights the cultural aspects of the festival, such as the traditional dress (Kasavu sarees and mundus), and the various rituals and customs associated with the festival. It is a way to showcase the rich heritage and traditions of Kerala. Community and Family: The hashtag serves as a platform for families and communities to share their Onam celebrations and gatherings. It allows people to connect and share their festive experiences, including family feasts and social activities. Art and Crafts: #Onam often features creative content related to the preparation of floral designs, traditional crafts, and Onam-themed artwork. It showcases the artistic expressions that are part of the festival’s celebrations. Social Media Engagement: The hashtag helps engage people in discussions about the significance and customs of Onam. It provides an opportunity to educate others about the festival and promote cultural awareness.